Hands-on product marketing, content, and demand gen for Series A+ B2B SaaS. Flat monthly rates. No timesheets.
I define your personas, write your value prop, and launch your product
I set the strategy, write copy, work with designers to create converting webpages
I create content strategies, write articles, post on socials, and scale organic traffic
I set up and write emails to generate meetings, nurture leads, or prevent churn
I create or optimize acquisition, activation, or retention funnels across every channel
I conduct detailed customer research to uncover PMF and devise your product strategy
Best for leveling up marketing strategy
Best for setting up one marketing workstream
Best for leading marketing ad interim
Creative marketer blending technical expertise and growth hacking with a passion for solving complex challenges. Proven track record with global brands and innovative strategies.
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The best way to learn what it is like to work with me is to hear from people i've worked with in the past
I'm very pleased to recommend Tom as a Head of Growth, while I've communicated with Tom remotely via video chat and email, over the past years I've been working with him I've gotten to know him as a reliable employee with rock star skills.
He works across social media, email campaigns, and other public relations outreach. Tom's strategic tactics, like search engine optimization and social media metrics, take your web presence to the next level.
Tom has personal qualities that make him well-suited to leadership. He's committed to quality, growth, and progress, and he inspires his team members to strive for the same.
Tom is an incredible professional with many diverse skills. His engineering background, along with extensive marketing experience and foresight, made him a wonder to work with.
He was direct, understanding, and always knew the best next step. At one point, he successfully coordinated 30 people with diverse backgrounds and skills.
I had the pleasure of working alongside Tom at Thales, and I highly recommend him as a dedicated and skilled professional. Tom's technical expertise and problem-solving abilities are impressive.
He consistently demonstrated a deep understanding of our project end-states and was instrumental in finding effective solutions. Tom is not only a proficient team player but also a great communicator.
His clear and concise communication style was invaluable in facilitating collaboration among team members and ensuring that everyone was on the same page. In addition to his technical prowess, Tom's positive attitude and willingness to take on challenges make him a standout colleague.
He brings enthusiasm and energy to the workplace, making him a pleasure to work with. If you're seeking a reliable and talented professional for your team, Tom is an excellent choice. I am confident that he will bring the same level of dedication and expertise to any future endeavors.
Tom is a fantastic manager who has excellent marketing, leadership and technical skills all while being supremely approachable.
What’s really struck me is Tom’s flexibility and his capacity for new ideas, while never losing sight of what is realistically achievable.
Tom excels in his role and his encouragement has made it feel very easy for me to integrate with the wider team.
Tom knows how to make things happen.
By thinking strategically, resourcefully and by getting the best out of people, there's never a problem too big to solve.
As a manager, he's incredibly supportive and goes above and beyond for his team, supporting people's personal development and nurturing their talents to help them achieve their full potential.
It was a pleasure working for Tom - a rare find!
I've worked with 15+ early-stage and growth-stage tech startups for almost a decade, from pre-seed and $0 revenue to Series B over $100M ARR. The core of my experience has been in B2B SaaS (60%), with substantial exposure to consumer and Web3 companies (40%).
I'm a versatile marketing strategist with a unique blend of technical expertise, creativity, and growth marketing experience across diverse industries. Over the past decade, I’ve been hands-on in crafting and executing strategies that deliver measurable results. My core specialties are:
Growth Marketing:
I thrive at driving growth by implementing innovative go-to-market strategies and optimizing user acquisition and retention. Whether it’s scaling paid campaigns, improving SEO, experimenting with product-led growth, or refining lifecycle marketing, I take a data-driven approach to identify opportunities and improve performance across the funnel. My focus is on collaboration with product and marketing teams to deliver impactful growth experiments.
Product Marketing:
Crafting clear, compelling messaging and positioning for products is my forte. I specialize in uncovering product-market fit through market research, competitive analysis, and developing detailed buyer personas. From product launches to retention strategies, I work seamlessly with product teams to elevate engagement and reduce churn.
Content Marketing:
I create high-quality, conversion-focused content that resonates with audiences. My experience spans long-form blogs, thought leadership articles, and social media campaigns, always tailored to align with brand voice and strategy. I bring storytelling into marketing, ensuring each piece drives both engagement and results.
With hands-on experience in video gaming, Web3, metaverse tech, digital identity, and beyond, I’ve worked with startups and global brands like Hershey’s, Heineken, Animoca Brands, L’Oréal, and Mastercard. My expertise lies in blending creativity with technical insight, making me a valuable partner for businesses looking to scale and innovate.
Unlike other advisors or agencies, I bring a hands-on, integrated approach to every project, ensuring that my work directly impacts your goals and growth.
Execution Beyond Advice: I don’t just deliver strategies—I roll up my sleeves and execute alongside you and your team. From setting up campaigns and tools to writing copy and building processes, I’m involved in the day-to-day, making sure advice turns into action.
Embedded Team Member: I work directly with you, adapting to your business needs, culture, and objectives. With no middlemen or long onboarding, I add value from day one.
Technical Expertise Meets Marketing Know-How: My unique background in engineering, growth hacking, and behavioral marketing means I collaborate effectively across teams—whether it’s product, design, marketing, or engineering. I excel at aligning diverse teams to work towards shared objectives.
Cutting-Edge Tools and Techniques: I actively test and leverage the latest AI and SaaS tools to speed up output without compromising quality. This enables me to deliver exceptional work in a fraction of the time.
Flexible Engagement Style: Whether you need a leader to guide your teams or an experienced IC to work side by side with them, I adapt to the scope of work required, offering a seamless collaboration experience.
Proactive and Responsive: You’ll never chase me for deliverables—I prioritize fast turnarounds and open communication, ensuring weekly progress and quick responses to your feedback.
With over a decade of experience spanning industries like video gaming, Web3, advertising, digital identity, and beyond, I bring both breadth and depth to your marketing efforts. My focus is always on delivering measurable results, tailored to your unique needs.
I don't normally work based on time.
- The Advisor package is my only time-based, with options like weekly or 1-hour calls.
- Other plans like Operator or Custom focus on outcomes and deliverables, not time.
In my experience working with 20+ startups, outcome-based pricing works better because:
- It aligns both parties' incentives on business outcomes, not timesheets or meetings
- You get tailored artifacts and assets that can be iterated by future team members
- It incentivizes me to share deliverables for review every week, building tempo
- It helps me hone my craft, delivering more in less time by testing new tools and tactics
We’ll agree on a 3-month minimum project with set deliverables, which I’ll complete within the timeframe.
I’m available on Slack and email every day during working hours, and we can schedule weekly meetings for regular check-ins.
However, I won't be dedicating specific days of the week to a client, but work flexibly around the week to achieve the outcomes in our scope of work.