I've worked with 15+ early-stage and growth-stage tech startups for almost a decade, from pre-seed and $0 revenue to Series B over $100M ARR. The core of my experience has been in B2B SaaS (60%), with substantial exposure to consumer and Web3 companies (40%).

I'm a versatile marketing strategist with a unique blend of technical expertise, creativity, and growth marketing experience across diverse industries. Over the past decade, I’ve been hands-on in crafting and executing strategies that deliver measurable results. My core specialties are:

Growth Marketing:
I thrive at driving growth by implementing innovative go-to-market strategies and optimizing user acquisition and retention. Whether it’s scaling paid campaigns, improving SEO, experimenting with product-led growth, or refining lifecycle marketing, I take a data-driven approach to identify opportunities and improve performance across the funnel. My focus is on collaboration with product and marketing teams to deliver impactful growth experiments.

Product Marketing:
Crafting clear, compelling messaging and positioning for products is my forte. I specialize in uncovering product-market fit through market research, competitive analysis, and developing detailed buyer personas. From product launches to retention strategies, I work seamlessly with product teams to elevate engagement and reduce churn.

Content Marketing:
I create high-quality, conversion-focused content that resonates with audiences. My experience spans long-form blogs, thought leadership articles, and social media campaigns, always tailored to align with brand voice and strategy. I bring storytelling into marketing, ensuring each piece drives both engagement and results.

With hands-on experience in video gaming, Web3, metaverse tech, digital identity, and beyond, I’ve worked with startups and global brands like Hershey’s, Heineken, Animoca Brands, L’Oréal, and Mastercard. My expertise lies in blending creativity with technical insight, making me a valuable partner for businesses looking to scale and innovate.

Unlike other advisors or agencies, I bring a hands-on, integrated approach to every project, ensuring that my work directly impacts your goals and growth.

Execution Beyond Advice: I don’t just deliver strategies—I roll up my sleeves and execute alongside you and your team. From setting up campaigns and tools to writing copy and building processes, I’m involved in the day-to-day, making sure advice turns into action.

Embedded Team Member: I work directly with you, adapting to your business needs, culture, and objectives. With no middlemen or long onboarding, I add value from day one.

Technical Expertise Meets Marketing Know-How: My unique background in engineering, growth hacking, and behavioral marketing means I collaborate effectively across teams—whether it’s product, design, marketing, or engineering. I excel at aligning diverse teams to work towards shared objectives.

Cutting-Edge Tools and Techniques: I actively test and leverage the latest AI and SaaS tools to speed up output without compromising quality. This enables me to deliver exceptional work in a fraction of the time.

Flexible Engagement Style: Whether you need a leader to guide your teams or an experienced IC to work side by side with them, I adapt to the scope of work required, offering a seamless collaboration experience.

Proactive and Responsive: You’ll never chase me for deliverables—I prioritize fast turnarounds and open communication, ensuring weekly progress and quick responses to your feedback.

With over a decade of experience spanning industries like video gaming, Web3, advertising, digital identity, and beyond, I bring both breadth and depth to your marketing efforts. My focus is always on delivering measurable results, tailored to your unique needs.

‍I don't normally work based on time.

- The Advisor package is my only time-based, with options like weekly or 1-hour calls.
- Other plans like Operator or Custom focus on outcomes and deliverables, not time.

In my experience working with 20+ startups, outcome-based pricing works better because:
- It aligns both parties' incentives on business outcomes, not timesheets or meetings
- You get tailored artifacts and assets that can be iterated by future team members
- It incentivizes me to share deliverables for review every week, building tempo
- It helps me hone my craft, delivering more in less time by testing new tools and tactics

We’ll agree on a 3-month minimum project with set deliverables, which I’ll complete within the timeframe.
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I’m available on Slack and email every day during working hours, and we can schedule weekly meetings for regular check-ins.
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However, I won't be dedicating specific days of the week to a client, but work flexibly around the week to achieve the outcomes in our scope of work.