Building the infrastructure for the 3D internet, creating immersive experiences for brands and organizations.
LandVault, originally known as Admix, transitioned from in-game advertising to becoming a leading builder in the metaverse, offering end-to-end services for brands entering virtual worlds. The company specializes in creating, deploying, and monetizing immersive 3D experiences, assisting clients in establishing a presence in the rapidly evolving digital landscape.
As LandVault shifted its focus to the metaverse, it required a comprehensive marketing strategy to position itself as a leader in this emerging field. The company needed to effectively communicate its new value proposition, engage with high-profile clients, and manage a growing team to deliver complex virtual experiences.
In my role as Head of Marketing, I led a 16-person team to execute the following strategies:
These efforts led to significant achievements:
Through strategic marketing leadership and collaboration, LandVault successfully transitioned into a leading metaverse builder, delivering innovative virtual experiences for globally recognized brands. The marketing initiatives implemented not only enhanced LandVault's brand presence but also contributed to its substantial growth and eventual acquisition.