Conversion Rate Optimization (CRO)

About the lesson

Learn the principles of conversion rate optimization. Discover techniques to improve your website’s performance and increase the percentage of visitors who complete desired actions.

Lesson outline

Introduction to CRO
Understanding the conversion funnel
Identifying conversion barriers
A/B testing and multivariate testing
Improving landing page effectiveness
Using heatmaps and user recordings
Analyzing and optimizing conversion rates

Lesson notes

Transcription

00:00:20

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00:01:35

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00:01:56

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00:03:10

00:04:05

00:05:30

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Resources

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