Reflecting on 2024: A Year of Growth, Change, and Community

As 2024 comes to a close, I wanted to take a moment to reflect on what has been an incredible year for Marketing with Tom. This year was defined by transformation, learning, and the exciting challenge of pivoting towards a broader vision for the future. Here are some highlights from this year and a sneak peek into what we have planned for 2025.

From ExpensiveJPEG to Marketing with Tom: A Bold New Direction

The biggest shift this year was the transition from ExpensiveJPEG, our Web3-focused marketing agency, to Marketing with Tom, a wider-reaching digital marketing agency. This pivot wasn’t just about a name change; it was about a fundamental shift in how we approach our mission.

At Marketing with Tom, we’re committed to helping startups and properly educating the next generation of marketers. Our vision is twofold:

1. Building a Learning Hub for Aspiring Marketers: Whether you’re just starting your journey or looking to refine your skills, we’re creating a space where anyone can learn the practical, in-demand skills that lead to successful marketing careers. Forget the quick wins, TikTok hacks, or dropshipping templates. We’re focused on real, impactful skills like campaign management, data-driven marketing, and brand strategy that will prepare you to work with the biggest brands in the world.
2. Supporting Startups of All Kinds: While our roots are in Web3, the landscape has shifted. Many smaller projects have either been absorbed into larger ones or disappeared altogether. We’re still firm believers in Web3 principles, but our focus now is on helping startups of all kinds integrate blockchain and Web3 technologies into their strategies. Whether you’re Web3-native or a Web2 company looking to upgrade, we’re here to help you bridge the gap.

A Complete Rebrand

To support this pivot, we went through a total rebrand. From the launch of the new Marketing with Tom website to our revamped blog and expansive tool library, everything has been designed with you in mind. If you haven’t yet, I encourage you to explore the new platform and see what’s possible. This rebrand wasn’t just about aesthetics; it’s a reflection of the new mindset and mission we’ve embraced.

A Growing Community

In March 2024, we sent out our first-ever newsletter to a grand total of three subscribers (five if you include my mum and me!). Fast forward to today, and we’re closing the year with nearly 1,000 subscribers, 84 of whom joined in the last 30 days alone. This growth has been incredible and humbling, and it’s only the beginning.

But the newsletter is just one part of our growing community. In 2025, we’ll be expanding our offerings to include exclusive discounts, webinars, and even in-person meetups. Whether you’re a startup founder, a marketer, or just someone curious about the intersection of marketing and technology, we’d love to have you join us.

Lessons Learned in 2024

This year has been a masterclass in adaptability. From navigating the shifts in the blockchain market to integrating new technologies like AI, I’ve learned so much about what it takes to run a marketing agency in a rapidly evolving world. But the biggest lesson? The value of a dedicated, supportive community. None of this would have been possible without you.

Looking Ahead to 2025

As we step into 2025, here’s what you can expect from Marketing with Tom:

• Expanded Course Offerings: We’re building out our educational platform to include more in-depth courses and resources for marketers at every stage of their career.
• New Services for Startups: We’ll be introducing tailored marketing packages designed to help startups grow and thrive in any industry.
• Community Initiatives: From webinars to in-person meetups, we’re dedicated to creating spaces where you can learn, connect, and grow alongside like-minded professionals.
• Continued Advocacy for Web3: While our focus has broadened, we remain committed to the principles of decentralization and will continue to help businesses integrate blockchain technologies effectively.

Thank You

To everyone who has supported Marketing with Tom this year: thank you. Whether you’ve read a blog post, subscribed to the newsletter, or just cheered us on from the sidelines, your support means the world. Here’s to a new year filled with growth, learning, and success for all of us.

See you in 2025!