Analytics and Data-Driven Marketing

About the lesson

Understand the importance of analytics in digital marketing. Learn how to use tools like Google Analytics to track and analyze your marketing efforts, making data-driven decisions to improve your campaigns.

Lesson outline

Importance of analytics in digital marketing
Overview of Google Analytics
Setting up Google Analytics on your website
Key metrics and KPIs to track
Analyzing traffic sources and user behavior
Creating reports and dashboards
Using data to make informed marketing decisions

Lesson notes

Transcription

00:00:20

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00:01:35

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00:01:56

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00:03:10

00:04:05

00:05:30

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Resources

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